Barcelona, February 5, 2025 – For the second year in a row, Livesignage has been honored with the prestigious Digital Signage Awards, winning in the Omni-Channel Design and Execution category with its Live Campaign project, developed for Castagneto Banca 1910. This achievement reaffirms the company’s ability to innovate and create increasingly effective digital experiences that seamlessly connect the physical and digital worlds.
The award ceremony took place in the stunning Esferic Events Center in Barcelona, bringing together the best in the digital signage industry from around the world. This recognition is especially meaningful for Livesignage, as it marks the company’s debut as an exhibitor at ISE 2025, one of the most significant global events in the sector.
“Winning the Digital Signage Awards for the second consecutive year is an extraordinary achievement and a testament to our mission: transforming digital signage into a smarter, more interactive, and fully integrated tool within the digital and mobile landscape,” said Ruggero Barsacchi, CEO of Livesignage. “This award is dedicated to the incredible Livesignage team, whose passion and dedication drive innovation in the industry every day. Our presence at ISE 2025 represents another milestone: here, we are not just showcasing technology; we are presenting a new vision for digital signage, blending creativity, automation, and interactivity into a single solution.”
Live Campaign: A New Approach to Omnichannel Communication in the Banking Sector
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The award-winning Live Campaign project embodies Livesignage’s omnichannel approach, enabling businesses to manage digital campaigns seamlessly across displays, smartphones, and online channels. The result is a consistent and engaging experience for audiences, aligning perfectly with the evolving digital signage landscape, where the convergence of physical and digital environments plays a crucial role in customer engagement.
Developed in collaboration with Castagneto Banca 1910, a historic financial institution in Tuscany, Live Campaign redefines how banks interact with their customers. In an era where relationships between banks and clients risk becoming increasingly impersonal, Castagneto Banca 1910 chose innovation, transforming banking communication into a truly engaging omnichannel experience.
Live Campaign 2.0 >
With Livesignage, the bank implemented an interactive digital signage solution within its branches, complemented by a mobile platform that ensures a seamless, personalized experience between the physical and digital worlds.
Inside the bank branches, customers can interact with touch displays that provide personalized content tailored to their needs. From financial products to local initiatives, digital signage is no longer just a static display: it becomes a digital assistant offering targeted suggestions and promoting community events.
The experience extends beyond the branch with a mobile app that goes beyond traditional home banking. Users receive personalized notifications, financial tips, and exclusive offers thanks to the bank’s partnerships with local businesses.
A Step Forward into the Future
Winning the 2025 Digital Signage Awards is not an endpoint but a motivation to keep innovating and exploring new frontiers in digital signage. The energy and excitement of this achievement will be brought directly to ISE 2025, where the Livesignage team will showcase new solutions powered by Artificial Intelligence, advanced automation, interactivity, and mobile integration, aiming to redefine the very concept of digital communication.
"A special thank you to our partners, clients, and everyone who believes in Livesignage,” added Barsacchi. “This award is for you, because innovation is a journey we build together. And we’re just getting started.”