In recent years, the museum and cultural experience has undergone a profound transformation.
Where once visiting an exhibition, an archaeological site, or a museum was primarily a contemplative and informative activity, today cultural institutions are expected to offer engaging experiences that resonate with increasingly diverse audiences.
In this evolving landscape, digital signage has become a valuable tool for reimagining communication within exhibition spaces enhancing artworks and content, introducing new storytelling approaches, and encouraging audience interaction.
The goal? To make culture accessible, vibrant, and connected.
Why Use Digital Signage in Museums and Cultural Sites?
More and more people are looking for personalized experiences, multimedia content, and tools that make access to information easier and more intuitive.
With digital displays, museums and cultural sites can offer multilingual content that's updated in real time and easily tailored to different audiences. They can deepen the storytelling around artworks, provide audio and video insights, and spark curiosity through interactive touchpoints and quizzes.
But it’s not just about enhancing the narrative, digital signage also improves spatial organization, wayfinding, and visitor flow management, ensuring a smoother, more inclusive, and independent experience for everyone.
Interactive screens, touchscreens and wayfinding
In museums and cultural sites, navigating through rooms, thematic routes, and artworks can be challenging, especially in large or complex spaces.
The integration of interactive screens and touchscreen kiosks offers an effective solution to enhance the visitor experience.
Well-designed screens and content make it possible to:
• Display interactive maps to help with orientation
• Provide detailed information about artworks and exhibition paths
• Customise the visit based on specific interests
In addition, digital wayfinding supports more efficient visitor flow management, helping to reduce crowding and improve the overall accessibility and enjoyment of the space.
Dynamic contents and digital storytelling
Digital signage is transforming museum storytelling shifting from static communication to immersive and engaging experiences.
Through dynamic content such as videos, animations, and augmented reality, institutions can:
• Explore the history behind artworks and artifacts in greater depth
• Display digital reconstructions of historical environments
• Offer multilingual and accessible content for a wide range of audiences
New technologies and the creative potential of Artificial Intelligence open up innovative visual and narrative pathways, enhancing the visitor experience with personalized, high-impact content.
For example, the use of augmented reality allows visitors to interact with artworks, uncover hidden details, or explore historical context — making the visit more interactive, engaging, and memorable.
The Value of Interaction: Quizzes, Polls, and Active Engagement
In today’s museum landscape, interaction is no longer optional — it’s a key element in engaging visitors.
The use of interactive tools such as quizzes, polls, and digital games can transform a passive visit into a participatory experience.
Through touchscreen displays and interactive kiosks, museums can offer:
❓ Themed quizzes to test knowledge gained during the visit
📊 Live polls to gather opinions and real-time feedback
game
🎮 Educational games that encourage learning through play
These activities not only boost engagement, but also support a deeper understanding of the exhibits.
Moreover, the data collected can provide valuable insights to improve the museum’s offerings and further personalize the visitor experience.
Case Study: When Technology Enhances Art
The integration of digital signage in museums and cultural sites is not just a concept — it’s already delivering tangible results. Here are two meaningful examples:
Anna Skoromnaya and Live Sync
The immersive work of artist Anna Skoromnaya, recognized for its innovation, was made possible in part thanks to Livesignage. By using the Live Sync feature, perfect synchronization was achieved between sound, video, and multiple displays, offering the audience a truly multisensory experience. This project shows how technology can amplify the emotional impact of art, fostering deeper connections with visitors.
San Galgano and Chiusdino
As part of the enhancement project for the Abbey of San Galgano and the village of Chiusdino, Livesignage deployed interactive kiosks and geolocated content. These tools allowed visitors to explore the area’s history and traditions in an engaging and personalized way. Technology transformed the visit into an interactive journey through time and space, enriching both the cultural and touristic experience.
Livesignage’s Vision for the Museums of the Future
Livesignage was created with a clear mission: to transform digital signage into a living, dynamic tool that communicates with people.
In cultural settings, this means providing solutions that go beyond simply displaying content — they activate meaningful, engaging experiences.
With features like Live Sync, Live Controller, and Live Tourist, the platform enables the orchestration of interactive, multilingual, and context-aware content that adapts to exhibition paths and diverse visitor profiles.
The integration of sensors, QR codes, touchscreens, and mobile systems allows museums to craft immersive, seamless storytelling — accessible even from a smartphone.
At the same time, the intuitive, centralized management dashboard is designed for institutions with complex and structured needs.
Livesignage has already been chosen by leading cultural organizations for innovative projects where technology serves storytelling and the enhancement of cultural heritage.