In digital signage, an account is the organizational unit within the CMS that owns a defined set of displays, content, users and integrations. Each account groups all the assets and operations of a single organization or brand: from media library and playlists to scheduling, devices and analytics.

In Livesignage, accounts support role-based access control, allowing different team members to operate with appropriately scoped permissions — administrators, content authors, schedulers, reviewers. For organizations managing multiple brands, divisions or client portfolios, accounts are organized hierarchically through Multiaccount structures with white-label tenancy.