In digital signage, an app is a pre-built content component that can be installed into a playlist to deliver a specific function — a menu board, a queue management display, a room booking screen, a weather widget, a news ticker, a touch catalog. Where a slide is a piece of authored content, an app is a small turnkey application that ships with its own UI and configuration.

The Livesignage App Marketplace includes verticalizations like Live Meeting Room (room booking), Live Billboard (interactive digital noticeboard), Live Queue / Queue Pro (queue management), Live Controller (interactive control surface for immersive rooms) and Live Control Room (real-time operations dashboards) — each ready to deploy without development.