digital signage GLOSSARY

Phygital License

The Phygital License is the Livesignage commercial tier purpose-built for interactive, AV-orchestrated experiences that merge the physical and digital worlds. It is the natural fit for showrooms, brand experiences, museums, smart retail, immersive corporate environments, and any deployment where signage is part of a multi-device, multi-sensor scenario rather than a passive content channel.

The Phygital tier includes everything in Enterprise plus the full interactive toolkit: Experience Designer Ultimate for no-code Flow design, Live Touch for interactive widgets, Live Controller for orchestrated control surfaces, Live Sync for frame-perfect synchronization, native IoT integration, and advanced mobile conversion through QR code and NFC. The Phygital tier is one of the foundations of Livesignage's recognition as a 3× Digital Signage Awards Winner (2024, 2025, 2026).

Use Cases

The Phygital License is the right tier when signage is part of an experience, not just a content feed:

- Brand showrooms and flagship stores: interactive product zones, Live Controller-driven scenes.
- Museums and cultural venues: immersive narrative installations and visitor analytics.
- Luxury and automotive retail: configurators, immersive rooms, mobile pairing.
- Corporate executive briefing centers: AV-orchestrated meetings and visitor experiences.
- Smart city and culture districts: phygital civic experiences and tourism flows.