IoT (Internet of Things) is the network of physical devices connected to the internet — sensors, actuators, smart appliances, wearables — that exchange data and respond to events without human intervention. In digital signage, IoT is the layer that turns physical spaces into responsive environments: a temperature sensor that switches branded content, a motion sensor that activates a display, a queue sensor that updates Live Queue numbers in real time.

The combination of IoT and digital signage is the technical foundation of AV Orchestration: Livesignage's Flow engine reads from IoT sensors and writes to IoT actuators, treating them as first-class participants alongside displays, audio, and lighting. The Phygital license tier is purpose-built for IoT-rich scenarios — immersive showrooms, interactive retail, smart city installations — where every device contributes to a coordinated experience.